je.st
news
Tag: optik
Comscore launches streaming behavior segments through Tru Optik
2020-10-06 13:30:02| Digital TV News
Comscore (NASDAQ: SCOR) and Tru Optik have announced the launch of behavior segments based on consumer streaming viewership habits. The segments are accessible through Tru Optik's Data Marketplace.
Tags: behavior
streaming
segments
optik
TransUnion to acquire Tru Optik
2020-10-01 14:40:32| Digital TV News
TransUnion has agreed to acquire Tru Optik. Tru Optik will provide TransUnions expanded customer base with the reach, accuracy and transparency missing in current identity and audience development products.
Tags: acquire
optik
tru
transunion
Tru Optik offers cross-device OTT measurement for free
2020-05-20 15:30:09| Digital TV News
Tru Optik is making its OTT campaign-measurement service available for free. Tru Optiks Cross-Screen Audience Validation (CAV) is purpose-built to deliver unbiased real-time OTT campaign measurement.
Tags: free
offers
measurement
optik
TELUS launches dedicated hayu app on Optik TV
2020-01-15 16:30:00| Digital TV News
NBCUniversal International (NBCUI) and TELUS have announced that hayu is available to all TELUS Optik TV customers in Western Canada. TELUS is the only carrier in Canada to offer customers a dedicated hayu app directly within the TV interface.
Tru Optik partners with JamLoop for audience targeting on OTT/CTV
2019-12-10 15:00:48| Digital TV News
Tru Optik has partnered with JamLoop to offer audience-based targeting capabilities for media buyers. Powered by Tru Optiks OTT Data Marketplace, media companies and advertisers are able to leverage JamLoop's audience targeting, built specifically for OTT/CTV platforms.
Tags: partners
audience
optik
targeting