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Comscore launches streaming behavior segments through Tru Optik

2020-10-06 13:30:02| Digital TV News

Comscore (NASDAQ: SCOR) and Tru Optik have announced the launch of behavior segments based on consumer streaming viewership habits. The segments are accessible through Tru Optik's Data Marketplace.

Tags: behavior streaming segments optik

 

TransUnion to acquire Tru Optik

2020-10-01 14:40:32| Digital TV News

TransUnion has agreed to acquire Tru Optik. Tru Optik will provide TransUnions expanded customer base with the reach, accuracy and transparency missing in current identity and audience development products.

Tags: acquire optik tru transunion

 
 

Tru Optik offers cross-device OTT measurement for free

2020-05-20 15:30:09| Digital TV News

Tru Optik is making its OTT campaign-measurement service available for free. Tru Optiks Cross-Screen Audience Validation (CAV) is purpose-built to deliver unbiased real-time OTT campaign measurement.

Tags: free offers measurement optik

 

TELUS launches dedicated hayu app on Optik TV

2020-01-15 16:30:00| Digital TV News

NBCUniversal International (NBCUI) and TELUS have announced that hayu is available to all TELUS Optik TV customers in Western Canada. TELUS is the only carrier in Canada to offer customers a dedicated hayu app directly within the TV interface.

Tags: tv dedicated app optik

 

Tru Optik partners with JamLoop for audience targeting on OTT/CTV

2019-12-10 15:00:48| Digital TV News

Tru Optik has partnered with JamLoop to offer audience-based targeting capabilities for media buyers. Powered by Tru Optiks OTT Data Marketplace, media companies and advertisers are able to leverage JamLoop's audience targeting, built specifically for OTT/CTV platforms.

Tags: partners audience optik targeting

 

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