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Tru Optik makes Oracle audience data available to OTT/CTV advertisers

2019-03-28 14:10:26| Digital TV News

Tru Optik has announced an agreement with Oracle Data Cloud to make Oracle's audience data available for OTT/CTV campaigns through Tru Optik's OTT Data Marketplace. Tru Optik is the first DMP focused on the OTT/CTV market to integrate Oracle Data Cloud audiences.

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