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Videology and Tru Optik create addressable reach platform for connected TV

2017-08-02 16:30:51| Digital TV News

Videology has announced that it has completed its addressable integration with Tru Optik. The integration allows advertisers to use Videologys platform to send targeted one-to-household messaging, based on third-party or first-party data segments, to nearly 100 million households.

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