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FreeWheel to acquire ad tech company Beeswax

2020-12-17 18:00:19| Digital TV News

FreeWheel has announced that it has agreed to acquire Beeswax. The acquisition will expand FreeWheel's programmatic marketplace capabilities across all forms of TV and video advertising, including CTV and STB VOD.

Tags: company tech acquire beeswax

 

Beachfront, Beeswax adopt LiveRamp IdentityLink bidding for CTV

2020-02-25 15:40:34| Digital TV News

Beachfront and Beeswax have announced that they have become first to adopt and enable LiveRamp (NYSE: RAMP) IdentityLink, a people-based, privacy-first identifier for connected TV, display, and mobile campaigns.

Tags: adopt bidding ctv beachfront

 

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