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Round-Up - NPD: Forget Craft Beer; Brewers go Crazy over Flavoured Malt "Cocktails"

2015-02-25 11:13:00| Daily beverage news and comment - from just-drinks.com

The beer industry's obsession with craft beer may have hit a peak of sorts with Anheuser-Busch InBev's snarky Super Bowl ad mocking craft beer lovers as soft and undeserving of "brewed the hard way" beer like Budweiser. Controversy aside, large brewers now seem to be looking beyond craft beer as the next great growth opportunity by embracing new flavoured malt beverages (FMBs) proliferating in cocktail-inspired flavours.

Tags: crazy forget beer craft

 

Unilever aims to revitalise Cornetto in NPD push

2015-02-16 12:08:12| Food - Topix.net

Unilever is looking to breathe fresh life into Cornetto sales in the UK with new products and a push on price as part of this year's NPD for its ice cream portfolio. Cornetto sales are worth GBP38m a year in the UK but have been flat over the last 12 months.

Tags: push aims unilever npd

 
 

Round-Up - NPD: Will the Selfie Prove the Tonic for Beauty Drinks?

2015-01-27 14:59:00| Daily beverage news and comment - from just-drinks.com

'Beauty from within' is a concept that has captivated and confounded global beverage makers for years. The last great burst of innovation took place around 2008 and was short-lived, as a tanking global economy dragged promising "beauty from within" concepts like Nestle's Glowelle down with it. But, with chatter about "beauty from within" growing again and new product innovation on the rise, is the beauty drink concept finally on the cusp of great things?"Beauty from within" is a concept that has captivated and confounded global beverage makers for years. The last great burst of innovation took place around 2008 and was short lived as a tanking global economy dragged promising concepts like Nestle's Glowelle down with it. But, with chatter about 'beauty from within' growing again and new product innovation on the rise, is the beauty-drink concept finally on the cusp of great things?

Tags: beauty prove drinks roundup

 

Constellation Brands eyes NPD with new chief growth officer role

2015-01-15 11:46:00| Daily beverage news and comment - from just-drinks.com

Constellation Brands has appointed a former Beam Inc executive as its chief growth officer, a newly-created role.

Tags: role eyes growth chief

 

Round-Up - NPD: Is "Craft" the Next Big Thing for Soft Drinks and Fruit Juices?

2014-11-21 12:43:00| Daily beverage news and comment - from just-drinks.com

The success of craft beer may be one of the biggest success stories in packaged beverages in the last 50 years. Craft beer currently accounts for over 14% of the overall beer market in the US and craft beer production nearly doubled between 2011 and 2014, according to the country's Brewers Association.

Tags: big thing soft fruit

 

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