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Tag: npd
Why drinks companies must attack plastics before consumers attack them - NPD trends
2018-01-30 10:31:00| Daily beverage news and comment - from just-drinks.com
It was fun while it lasted. The drinks industry's love affair with plastic has been a boon to the industry for decades, but solid waste and pollution issues are catching up with plastic.
Tags: companies
trends
attack
consumers
Will blending bubbles with functionality kill CSDs? - NPD trends
2017-11-29 11:51:00| Daily beverage news and comment - from just-drinks.com
There's a popular saying that goes "when it rains, it pours". Carbonated soft drink marketers know the feeling, as the segment's consumption declines seem to be never-ending. In the US market alone, per-capita consumption of CSDs is down by roughly one-third since 1999, according to GlobalData. A new burst of innovation in healthy carbonated drinks could accelerate those declines.
Tags: trends
kill
functionality
bubbles
Kick-starting FABs with higher abv's - NPD trends
2017-11-06 14:57:00| Daily beverage news and comment - from just-drinks.com
Tired of losing sales to higher alcohol categories like spirits and wine, brewers of beer and flavoured alcoholic beverages (FABs) seem to have decided that if you cannot beat them, join them. A new generation of high-abv products offers consumers twice the alcohol content or more of 'regular' beer or FABs and looks likely to be the alcohol trend to watch in 2018.
Is honey water the silver bullet for full-sugared soft drinks? - NPD trends
2017-09-29 13:32:00| Daily beverage news and comment - from just-drinks.com
The success of coconut water has spawned a cottage industry in healthy hydrators vying to be the next big thing in soft drinks. Honey water seems an unlikely challenger given concern over sugar, but product launch activity says otherwise. Known as one of the world's oldest beverages, honey water is suddenly trending as a healthy hydrator, immune booster, sustainable energy source and 'touch of sweetness' drink with the natural goodness of honey.
Tags: water
soft
silver
trends
How playing the indulgence card could return CSDs to success - NPD trends
2017-08-31 17:46:00| Daily beverage news and comment - from just-drinks.com
Carbonated soft drink producers seem to be fighting a losing battle when it comes to sugar. Reformulating drinks with no- or low-calorie sweeteners has not worked out as planned. Smaller-size packages are boosting margins, but at the expense of volume. Apologising for sugar is not working; maybe, going in the opposite direction by celebrating sugar (and indulgence) could produce a different result.
Tags: return
card
playing
success
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