je.st

Home › npd

Tag: npd

How targeting night-time consumption will breathe life into CSDs - NPD trends

2018-05-08 11:43:00| Daily beverage news and comment - from just-drinks.com

Soft drink innovation in Japan is often on a different level to that in other world markets, with new offerings coming and going at a furious pace. This makes it difficult to judge whether or not a specific launch is evidence of something big or just a fling with the latest flavour fad. Time will tell, but Suntory's launch of Pepsi J-Cola Midnight in Japan last month could be evidence that the global soft drinks group has bigger plans in store for night-time beverages.

Tags: life trends consumption targeting

How cannabis has blown the doors off the enhanced water segment - NPD trends

2018-04-18 17:30:00| Daily beverage news and comment - from just-drinks.com

Few ingredients in the natural and organic industry have generated as much buzz as CBD (cannabidiol). Naturally occurring in cannabis plants and renowned for its exhaustive list of health properties, this controversial chemical compound is starting to inspire a wave of innovation in enhanced waters.

Tags: water trends enhanced doors

How ultra-light beer is re-defining the light beer concept - NPD trends

2018-03-21 16:57:00| Daily beverage news and comment - from just-drinks.com

It is not your imagination: Light beer is getting lighter. Although the top light brands, such as Bud Light, Coors Light and Miller Lite, have seen their sales erode for nearly a decade in the US, the success of Anheuser-Busch InBev's Michelob Ultra variant has given the industry hope. Subsequently, a new wave of innovators seeking to establish a new ultra-light premium beer niche has been born.

Tags: light concept trends beer