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Diageo's The Singleton: Paragon of Time 53-Year-Old Vintage Single Malt Scotch Whisky - Product Launch
2019-09-20 16:06:00| Daily beverage news and comment - from just-drinks.com
Diageo's The Singleton is to release a 53-year-old single malt Scotch whisky, the first iteration in the distillery's Paragon of Time collection.
Tags: time
product
single
launch
Diageo's Ketel One ties up with Emmy Awards for US marketing push
2019-09-18 15:41:00| Daily beverage news and comment - from just-drinks.com
Diageo has lined up a new creative campaign in the US for Ketel One, piggy-backing the vodka brand's 'official spirits' status of the Emmy awards.
Tags: us
marketing
awards
push
Diageo's Ketel One ties up with Emmy Awards for US marketing push - video
2019-09-18 15:41:00| Daily beverage news and comment - from just-drinks.com
Diageo has lined up a new creative campaign in the US for Ketel One, piggy-backing the vodka brand's 'official spirits' status of the Emmy awards.
Tags: video
marketing
awards
push
Why Diageo's Cuban rum play isn't enough to save the category - Comment
2019-08-29 14:17:00| Daily beverage news and comment - from just-drinks.com
Imitation, they say, is the sincerest form of flattery. More than a quarter of a century after Pernod Ricard signed its Havana Club joint venture with state-owned Cuba Ron Corp, Diageo has followed suit. The group's Santiago de Cuba agreement, announced earlier this month, is one of the most eye-catching spirits deals of the year - but it shouldn't distract us from the huge challenges facing the rum category, says Richard Woodard.
Tags: save
comment
category
play
Diageo's Johnnie Walker A Song of Ice, A Song of Fire Game of Thrones blended Scotch whiskies - Product Launch
2019-08-20 16:49:00| Daily beverage news and comment - from just-drinks.com
Diageo's Johnnie Walker has returned to its Game of Thrones partnership, launching two more, limited edition iterations based on two 'houses' that appear in the TV fantasy drama.
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