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LGBTQ stars appear in Diageo's new Smirnoff campaign that says vodka is "for everyone" - video

2018-08-21 14:11:00| Daily beverage news and comment - from just-drinks.com

Diageo has signed up prominent LGBTQ personalities to star in its latest Smirnoff vodka campaign, alongside brand regular Ted Danson.

Tags: is video stars campaign

 

Drinks brands should go "digitally native" - Diageo's Distill Ventures

2018-08-08 17:06:00| Daily beverage news and comment - from just-drinks.com

The alcohol industry should work to close the gap on other consumer product categories and create more digitally-native brands, Diageo's Distill Ventures incubator unit has warned.

Tags: brands native drinks ventures

 
 

Diageo's Captain Morgan Apple Smash - Product Launch

2018-08-02 11:47:00| Daily beverage news and comment - from just-drinks.com

Diageo has added another flavour to its Captain Morgan line up.

Tags: product apple launch morgan

 

Diageo's Smirnoff Moscow Mule - Product Launch

2018-07-31 13:13:00| Daily beverage news and comment - from just-drinks.com

Diageo has added another limited-edition flavoured Smirnoff vodka to its line-up: Smirnoff Moscow Mule, a ginger- and lime-infused vodka-based ready-to-mix product bottled at 30% abv.

Tags: product launch moscow mule

 

Diageo's Johnnie Walker Blue Label Ghost and Rare Port Ellen - Product Launch

2018-07-30 14:03:00| Daily beverage news and comment - from just-drinks.com

Diageo has released the second in a series of special edition Johnnie Walker Blue Label whiskies.

Tags: product blue port label

 

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