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Nexstar Digital selects FreeWheel to streamline ad purchases

2020-06-15 21:30:32| Digital TV News

Nexstar Digital (Nasdaq: 'NXST') has selected FreeWheel's (Nasdaq: 'CMCSA') Strata platform. The platform provides access to Nexstars digital inventory nwith the ability to send orders directly in the Strata workflow.

Tags: digital purchases selects streamline

 

Comcast Technology Solutions and FreeWheel bring programmatic ads to STB VOD

2020-06-09 15:30:25| Digital TV News

Comcast Technology Solutions and FreeWheel have announced a solution that brings programmatic capabilities to STB VOD video inventory, unifying it with other inventory sold across connected TV and digital video channels.

Tags: technology solutions bring ads

 
 

FreeWheel unifies decisioning for direct sold and programmatic advertising

2020-04-14 19:30:38| Digital TV News

FreeWheel has announced the rollout of its unified decisioning capability that enables buyers and sellers to seamlessly transact across both direct sold and programmatic advertising.

Tags: direct advertising sold unifies

 

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