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Tag: unifies
Xandr unifies audiences across CTV and linear addressable
2021-06-30 10:00:46| Digital TV News
June 29, 2021 Xandr has announced inventory analysis that unifies audiences and ad systems across linear addressable and OTT, so TV distributors can maximize yield and ad buyers can reach the audiences they care about.
Tags: linear
audiences
ctv
addressable
Sinclair unifies ad sales with Operative Media
2021-05-04 21:30:26| Digital TV News
Sinclair Broadcast (Nasdaq: SBGI) is to use Operative Media's AOS advertising sales management platform to consolidate all sellable assets across its platforms and markets into a single ad sales system.
Tags: media
sales
operative
sinclair
FreeWheel addressable technology unifies linear TV and digital video advertising
2021-04-14 17:30:36| Digital TV News
FreeWheel is rolling out technology that offers multiplatform, addressable audience targeting across all screens, including linear TV. Comcast and Charter are the first inventory owners to offer the technology to buyers.
Tags: video
technology
digital
advertising
Vewd unifies linear and OTT in a UX for pay TV operators
2020-12-15 11:00:22| Digital TV News
Vewd has introduced Vewd OpX (Operator Experience), a cloud-managed set-top box experience integrating pay TV services with aggregated OTT content. Vewd OpX enables operators to deliver any TV content within a single unified user experience.
FreeWheel unifies decisioning for direct sold and programmatic advertising
2020-04-14 19:30:38| Digital TV News
FreeWheel has announced the rollout of its unified decisioning capability that enables buyers and sellers to seamlessly transact across both direct sold and programmatic advertising.
Tags: direct
advertising
sold
unifies