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Tag: freewheel
TEGNA extends partnership with FreeWheel
2021-01-07 12:30:20| Digital TV News
TEGNA (NYSE: TGNA) and FreeWheel (Nasdaq: CMCSA) have announced a multi-year deal to further transform and automate the way TEGNAs buyers and sellers transact, including through CTV/OTT advertising platform Premion.
Tags: partnership
extends
extends partnership
partnership extends
FreeWheel to acquire ad tech company Beeswax
2020-12-17 18:00:19| Digital TV News
FreeWheel has announced that it has agreed to acquire Beeswax. The acquisition will expand FreeWheel's programmatic marketplace capabilities across all forms of TV and video advertising, including CTV and STB VOD.
Tags: company
tech
acquire
beeswax
FreeWheel and NBCUniversal automate linear ad decisioning
2020-12-02 16:30:00| Digital TV News
FreeWheel (Nasdaq: CMCSA) has announced a linear/digital convergence: FreeWheel will be leading ad decisioning across all NBCUniversal (NBCU) properties using their new AutoScheduler technology.
Tags: linear
automate
decisioning
nbcuniversal
FreeWheel releases H1 2020 U.S. Video Marketplace Report
2020-10-15 19:00:11| Digital TV News
FreeWheel (Nasdaq: CMCSA) has released the latest edition of its U.S. Video Marketplace Report. The report found that video viewing soared as consumers were forced to hunker down at home.
Tags: video
report
releases
marketplace
Freewheel integrates NBC Spot Ons OTT inventory
2020-07-27 15:30:21| Digital TV News
The NBCUniversal Owned Television Stations division has announced that it has signed a deal with FreeWheel to make it easier for advertisers to access NBC Spot Ons premium inventory, through Freewheel's Strata platform.