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TEGNA extends partnership with FreeWheel

2021-01-07 12:30:20| Digital TV News

TEGNA (NYSE: TGNA) and FreeWheel (Nasdaq: CMCSA) have announced a multi-year deal to further transform and automate the way TEGNAs buyers and sellers transact, including through CTV/OTT advertising platform Premion.

Tags: partnership extends extends partnership partnership extends

 

FreeWheel to acquire ad tech company Beeswax

2020-12-17 18:00:19| Digital TV News

FreeWheel has announced that it has agreed to acquire Beeswax. The acquisition will expand FreeWheel's programmatic marketplace capabilities across all forms of TV and video advertising, including CTV and STB VOD.

Tags: company tech acquire beeswax

 
 

FreeWheel and NBCUniversal automate linear ad decisioning

2020-12-02 16:30:00| Digital TV News

FreeWheel (Nasdaq: CMCSA) has announced a linear/digital convergence: FreeWheel will be leading ad decisioning across all NBCUniversal (NBCU) properties using their new AutoScheduler technology.

Tags: linear automate decisioning freewheel

 

FreeWheel releases H1 2020 U.S. Video Marketplace Report

2020-10-15 19:00:11| Digital TV News

FreeWheel (Nasdaq: CMCSA) has released the latest edition of its U.S. Video Marketplace Report. The report found that video viewing soared as consumers were forced to hunker down at home.

Tags: video report releases marketplace

 

Freewheel integrates NBC Spot Ons OTT inventory

2020-07-27 15:30:21| Digital TV News

The NBCUniversal Owned Television Stations division has announced that it has signed a deal with FreeWheel to make it easier for advertisers to access NBC Spot Ons premium inventory, through Freewheel's Strata platform.

Tags: spot inventory ons ott

 

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