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Blockgraph and The Trade Desk partner on Unified ID 2.0 audience targeting

2021-05-07 17:30:31| Digital TV News

Blockgraph is to work with The Trade Desk to facilitate first-party Unified ID 2.0 audience targeting in TV advertising. The integration will enable advertisers to run multi-platform TV campaigns that put privacy first.

Tags: partner trade audience desk

 

TVSquared and Blockgraph partner on TV and cross-channel measurement

2020-09-17 16:00:17| Digital TV News

TVSquared and Blockgraph have combined TVSquared's measurement of reach and frequency with Blockgraph's audience insights and authentication platform, to make cross-channel measurement and identity resolution a reality.

Tags: partner measurement crosschannel tvsquared

 

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