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Tag: tvsquared
TEGNA selects TVSquared for ad measurement and attribution
2021-06-10 14:00:13| Digital TV News
TEGNA (NYSE: TGNA) has chosen TVSquared to power cross-platform measurement and attribution for its advertisers, supporting local data-driven linear television and CTV and OTT campaigns.
Tags: measurement
attribution
selects
tvsquared
SpotX integrates audience data from TVSquared
2021-04-27 15:30:46| Digital TV News
TVSquared has been onboarded by SpotX as a measurement and attribution partner to power real-time analytics on delivery, audience, and outcomes for CTV campaigns in North America, Europe, and Latin America.
Tags: data
audience
integrates
integrates data
TVSquared teams up with Experian to power TV analytics
2021-02-18 15:30:23| Digital TV News
TVSquared has announced that it has teamed up with Experian to offer deterministic TV ad measurement. Experian's data will be integrated into TVSquared's advanced TV ad platform.
Tags: power
teams
analytics
experian
TVSquared brings standardized, cross-platform measurement to TV
2021-02-02 15:20:43| Digital TV News
TVSquared has announced the launch of the ADvantage XP tier of its analytics platform. ADvantage XP measures the effectiveness of TV advertising through a scalable platform for linear, addressable and OTT/CTV.
Tags: tv
brings
measurement
standardized
TVSquared and Blockgraph partner on TV and cross-channel measurement
2020-09-17 16:00:17| Digital TV News
TVSquared and Blockgraph have combined TVSquared's measurement of reach and frequency with Blockgraph's audience insights and authentication platform, to make cross-channel measurement and identity resolution a reality.
Tags: partner
measurement
crosschannel
tvsquared
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