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Pernod Ricard's Campo Viejo offers cut-out friends to UK consumers

2020-12-03 18:02:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has launched a UK marketing campaign for its Campo Viejo wine brand that focuses on socialising with friends at a time of lockdown.

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EREF Announces Launch of Study to Understand Current Recycling and Discard Behaviors of U.S. Consumers

2020-12-03 15:09:00| Waste Age

Raleigh, NC  - The Environmental Research & Education Foundation (EREF) is launching a nationwide research study to better understand the current recycling and discard behavior among U.S. consumers. The random study will be asking people a

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"There will be a reframing of consumers' creativity around this year's socialising" - just-drinks speaks to Natasha Curtin, global VP for Bombay Sapphire

2020-11-27 14:05:00| Daily beverage news and comment - from just-drinks.com

Like many spirits brands, Bacardi-owned gin Bombay Sapphire has had to re-evaluate its marketing strategy this year. Through activations such as virtual tastings and experimentation, Bacardi has been encouraging consumers to express their creativity through the likes of mixology and art. Earlier this week, just-drinks spoke to Natasha Curtin, Bacardi's global VP for Bombay Sapphire, about the challenges the brand has faced in 2020, the impact of recurring lockdowns on consumer habits and how the gin is promoting artistic expression across the festive season.

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39.7% of UK consumers to spend during Black Friday period

2020-11-25 11:50:00| Daily apparel & textile news and comment - from just-style.com

Nearly two-fifths of UK shoppers plan to participate in the Black Friday promotional period this year, although clothing and footwear are not expected to be high on their shopping lists as the impact of the Covid-19 pandemic dampens demand for partywear.

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Juice on the slide in North America as consumers shift towards healthy and functional hydration - comment

2020-11-24 17:21:00| Daily beverage news and comment - from just-drinks.com

The North American juice market is expected to decline in value from US$14.8bn in 2019 to $12.5bn by 2023, according to GlobalData, with the downward trend expected to continue along pre-COVID lines.

Tags: comment north healthy shift

 

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