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Tag: makes
Machinexs Marcouiller Makes Customer Experience a Top Priority
2017-10-02 16:12:12| Waste Age
Waste360 spoke with Marcouiller about his goal of providing the best customer experience possible and his continual quest to learn more and grow within the industry.
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experience
customer
makes
Gap makes sustainable cotton commitment
2017-09-28 18:14:00| Daily apparel & textile news and comment - from just-style.com
Apparel retailer Gap Inc is the latest of more than 470 partners from across the global supply chain to join the Cotton Leads programme for responsibly-produced cotton, in a show of support for the sustainability credentials of Australian and US cotton.
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commitment
gap
cotton
ANSI and America Makes targeting automotive participation in Phase 2 of 3D printing standardization roadmap
2017-09-28 12:55:31| Green Car Congress
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america
automotive
phase
Joe Pullizzi, Founder of Content Marketing Institute, Makes Content More Effective than Advertising
2017-09-26 22:18:07| AutomotiveDigest.com - Automotive Industry News
Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute, Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, including best-selling Epic Content Marketing (McGraw-Hill) and the new book, Content Inc. The Content Marketing Institute, based in Cleveland, is changing the way automotive marketers communicate, gain new clients, and invest their advertising and marketing communications budgets. Content has become the most important communications resource for automotive companies, dealers, and their marketers. Five Thousand marketing, communications, and content developer managers attending the Content World Conference in September. Joe says that the hardest thing for marketers to do is turn the big ship of how things have always been done.Making business model changes within marketing is easier for mid-sized companies than larger enterprises, while smaller companies have it the easiest. More than anything else, this is a change management issue. To get started, he is in favor of the pilot program...set a long-term goal with a couple core team members and go after one particular audience of importance to the group. Once that pilot starts to gain traction, then you can expand that program and it starts to bleed into the rest of the organization. Check out Joe's two podcasts. If you want to get on his good side, send him something orange. For more on Joe, check out www.contentmarketinginstitute.com, his personal site or follow him on Twitter @JoePulizzi. The Article Joe Pullizzi, Founder of Content Marketing Institute, Makes Content More Effective than Advertising appeared first on Automotive Digest.
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content
makes
advertising
Mouvent makes trade show debut
2017-09-25 12:37:00| Label and Narrow Web Breaking News
The joint venture from Bobst and Radex focuses on "inventing and delivering the future of digital printing."
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