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Samba TV launches SambaID proprietary identifier

2021-08-16 10:25:32| Digital TV News

August 11, 2021 Samba TV has launched its proprietary identifier, SambaID, as part of its Samba TV Identity solution. Samba TVs tools help identify which phones, tablets, PCs, TVs, and other digital devices belong to specific households.

Tags: identifier proprietary launches samba

 

Xandr adopts OpenAP's OpenID audience identifier

2021-06-24 14:30:40| Digital TV News

OpenAP and Xandr have announced an alliance that will enable OpenAP's OpenID audiences inside Invest TV, Xandr's ad buyer self-service platform for linear television in the U.S.

Tags: audience identifier openid adopts

 

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