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Samba TV launches SambaID proprietary identifier

2021-08-16 10:25:32| Digital TV News

August 11, 2021 Samba TV has launched its proprietary identifier, SambaID, as part of its Samba TV Identity solution. Samba TVs tools help identify which phones, tablets, PCs, TVs, and other digital devices belong to specific households.

Tags: identifier proprietary launches samba

 

Xandr adopts OpenAP's OpenID audience identifier

2021-06-24 14:30:40| Digital TV News

OpenAP and Xandr have announced an alliance that will enable OpenAP's OpenID audiences inside Invest TV, Xandr's ad buyer self-service platform for linear television in the U.S.

Tags: audience identifier openid adopts

 
 

Bitmax adds EIDR identifier support to its CMS

2019-02-26 18:00:04| Digital TV News

Bitmax has announced a solution to augment and add EIDR identifiers to content assets distributed globally. EIDR adds a unique identifier to a metadata record that is associated with top-level titles, edits, DVDs, encodings, clips, and mash-ups.

Tags: support adds cms identifier

 

IAB Tech Lab releases OTT Identifier for Advertising guidelines for comment

2018-04-03 16:30:38| Digital TV News

The IAB Technology Laboratory has released 'Guidelines for Identifier for Advertising on OTT Platforms' with recommendations on how to maintain a high-quality advertising experience within over-the-top television (OTT) environments.

Tags: comment advertising tech releases

 

Reliable Equipment Sales Introduces Pump Identifier Tool

2016-02-26 22:48:00| Chemical Processing

Website offers pump identification and specification guidance.

Tags: sales equipment tool reliable

 

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