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Samba TV launches SambaID proprietary identifier

2021-08-16 10:25:32| Digital TV News

August 11, 2021 Samba TV has launched its proprietary identifier, SambaID, as part of its Samba TV Identity solution. Samba TVs tools help identify which phones, tablets, PCs, TVs, and other digital devices belong to specific households.

Tags: identifier proprietary launches samba

 

Samba TV announces global TV viewership dashboard

2021-07-23 09:34:11| Digital TV News

July 22, 2021 Samba TV has announced the launch of its global Real-time TV Viewership Dashboard, an interactive TV analytics dashboard featuring geographic and demographic analysis of viewership in real-time across the world.

Tags: global announces samba dashboard

 
 

PubMatic to integrate Samba TV data for CTV audience targeting

2021-04-09 13:00:35| Digital TV News

Samba TV's first-party Connected TV data will be integrated with PubMatic's (Nasdaq: PUBM) advertising platform to provide media buyers with omniscreen targeting in the United Kingdom, Germany, Italy, and France.

Tags: data audience integrate targeting

 

Samba TV expands addressable TV footprint with 605

2021-03-31 14:30:00| Digital TV News

Samba TV has announced that 605 is providing it with exclusive addressable access to a subset of its TV viewership dataset as part of Samba TV's plan to broaden the reach and representation of its dataset.

Tags: with samba expands footprint

 

Comscore and Samba TV extend CTV data partnership to Australia

2021-02-24 21:30:55| Digital TV News

Comscore (NASDAQ: SCOR) has expanded its TV measurement footprint to Australia with Samba TV. The new connected TV (CTV) measurement solution, launched last year in Europe, has now reached this key market in the APAC region.

Tags: data australia partnership extend

 

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