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Tag: samba
Samba TV launches SambaID proprietary identifier
2021-08-16 10:25:32| Digital TV News
August 11, 2021 Samba TV has launched its proprietary identifier, SambaID, as part of its Samba TV Identity solution. Samba TVs tools help identify which phones, tablets, PCs, TVs, and other digital devices belong to specific households.
Tags: identifier
proprietary
launches
samba
Samba TV announces global TV viewership dashboard
2021-07-23 09:34:11| Digital TV News
July 22, 2021 Samba TV has announced the launch of its global Real-time TV Viewership Dashboard, an interactive TV analytics dashboard featuring geographic and demographic analysis of viewership in real-time across the world.
Tags: global
announces
samba
dashboard
PubMatic to integrate Samba TV data for CTV audience targeting
2021-04-09 13:00:35| Digital TV News
Samba TV's first-party Connected TV data will be integrated with PubMatic's (Nasdaq: PUBM) advertising platform to provide media buyers with omniscreen targeting in the United Kingdom, Germany, Italy, and France.
Tags: data
audience
integrate
targeting
Samba TV expands addressable TV footprint with 605
2021-03-31 14:30:00| Digital TV News
Samba TV has announced that 605 is providing it with exclusive addressable access to a subset of its TV viewership dataset as part of Samba TV's plan to broaden the reach and representation of its dataset.
Tags: with
samba
expands
footprint
Comscore and Samba TV extend CTV data partnership to Australia
2021-02-24 21:30:55| Digital TV News
Comscore (NASDAQ: SCOR) has expanded its TV measurement footprint to Australia with Samba TV. The new connected TV (CTV) measurement solution, launched last year in Europe, has now reached this key market in the APAC region.
Tags: data
australia
partnership
extend