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Hearst Television launches private marketplace for Connected TV advertising

2018-09-24 17:00:04| Digital TV News

Hearst Television has launched Hearst Anyscreen, an OTT advertising platform which combines preferred access to Hearst-owned programming, with delivery partners such as Roku. Hearst Anyscreen will enable brands to tap into the dramatic growth of Connected TV viewing.

Tags: private advertising television connected

Verizon, Hearst acquire pop-culture portal Complex

2016-04-19 02:00:00| Total Telecom industry news

Deal adds to U.S. telco's growing portfolio of media, content assets.

Tags: portal complex acquire verizon

Verizon, Hearst Chase Millennials with Digital Video Joint...

2016-03-03 20:25:32| IT Services - Topix.net

Verizon and Hearst are building a joint venture to make digital video aimed at young viewers known as millennials, aiming to launch two channels in the spring on platforms like the mobile carrier's Go90 app and its unit AOL. The two channels, RatedRed.com and Seriously.TV, will launch before NewFronts, a series of New York-based events during which digital media companies fete advertisers and media buyers with the hope of scoring ad deals.

Tags: video digital joint chase

Verizon, Hearst to make programming targeted at millenials

2016-03-03 08:56:00| Telecompaper Headlines

(Telecompaper) Verizon and Hearst have formed a joint venture to develop new digital video channels and programming targeted at the mobile millennial audience. The Verizon Hearst Media Partners venture will pair Verizon's technology and Hearst's digital video content and production capabilities to develop two initial channels of video programming to be distributed across go90, AOL and other distribution platforms, as well as through third-party networks and licensors.

Tags: make programming targeted verizon