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PepsiCo to launch joint Mountain Dew, Doritos Super Bowl ad - video

2018-01-22 12:10:00| Daily beverage news and comment - from just-drinks.com

PepsiCo is to air an advert during next month's Super Bowl in the US, featuring one of its beverages alongside a snack brand for the first time.

Tags: video super mountain joint

 

PepsiCo's Mountain Dew Ice - Product Launch

2018-01-10 12:51:00| Daily beverage news and comment - from just-drinks.com

PepsiCo is to take Mountain Dew into the lemon-lime flavour category with the launch of Mountain Dew Ice.

Tags: product ice mountain launch

 
 

"It's a slightly false choice to say that it is us or Jameson" - Interview, William Grant & Sons CEO Simon Hunt and Tullamore Dew global brand director Caspar MacRae

2017-11-01 00:16:00| Daily beverage news and comment - from just-drinks.com

Last month, William Grant & Sons opened a new grain distillery and bottling plant at its Tullamore Dew site. The ceremony, held on a rainswept afternoon in central Ireland, was one of the final stages in William Grant's Irish whiskey venture, launched when it bought the Tullamore Dew brand in 2010.

Tags: global director brand choice

 

This week in spirits & wine, featuring an in-depth look at Brown-Forman, a new grain distillery for Tullamore Dew and celebrity campaigns from Pernod Ricard and Gruppo Campari

2017-10-27 16:34:00| Daily beverage news and comment - from just-drinks.com

Here's a round-up of this week's top stories from the global spirits & wine categories. Click the links to see our round-ups for beer & cider and soft drinks & bottled water.

Tags: and from week wine

 

"We are in control of our own destiny" after Tullamore Dew investment - William Grant & Sons CEO

2017-10-26 19:07:00| Daily beverage news and comment - from just-drinks.com

The CEO of William Grant & Sons has said the opening of a new grain distillery and bottling plant for Tullamore Dew Irish whiskey puts the brand in control of its own future for the next 100 years.

Tags: control william investment grant

 

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