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Beef Industry At A Glance: Cattle Vs. The General Economy

2013-03-14 16:53:00| Beef

Since December the fed cattle market has consistently outperformed the S&P 500 and is now about 15% ahead of the broader stock market index. Its somewhat surprising that beef values and fed cattle prices have been able to outpace the broader economy especially in an era of high unemployment and relatively weak consumer confidence. read more

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Audit-Based Beef Grading Can Mean Better Efficiency, Lower Costs

2013-03-14 12:12:00| Beef

By: Craig Morris, Deputy Administrator, AMS Livestock, Poultry and Seed Program Consumers and industry look for the USDA grade shields as trusted symbols of wholesome, high-quality American beef. USDAs Agricultural Marketing Service (AMS), the agency responsible for grading, continues to explore ways to more efficiently conduct business. read more

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Checkoff Explores Next Generation Of Beef Consumers

2013-03-14 10:00:00| Beef

A new beef checkoff study is evaluating Millennials, which consists of 80 million people in the U.S., or one-fourth of the population. The study revealed that this generation really enjoys beef, but they also have some beef issues, many of which relate to consumer education.BEEF Daily read more

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USDA Blog: Audit-Based Beef Grading Can Mean Better Efficiency, Lower Costs

2013-03-14 01:37:23| Beef

By: Craig Morris, Deputy Administrator, AMS Livestock, Poultry and Seed Program Consumers and industry look for the USDA grade shields as trusted symbols of wholesome, high-quality American beef. USDAs Agricultural Marketing Service (AMS), the agency responsible for grading, continues to explore ways to more efficiently conduct business. Most recently, we used beef instrumentation grading technology to initiate an audit-based Beef Grading Pilot Program at a facility in Toppenish, WA, in August 2012. read more

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Checkoff Explores Next Generation Of Beef Consumers

2013-03-14 01:37:23| Beef

Im a child of the 80s and 90s. In fact, Im a member of the Millennial Generation, those folks born between 1980-2000. Born in 1987 (I imagine one day soon enough I wont necessarily be so forward with the year I was born), the barn radio played the tunes of George Strait, Reba, Garth Brooks, Little Texas, Travis Tritt and John Michael Montgomery. Government recommendations for low-fat foods were really starting to escalate back then, with margarine replacing butter, and beef getting replaced with skinless chicken breasts. Colored stirrup jeans were all the rage, and my bangs were styled with lots of volume to match the hairstyles of some of my favorite characters on the Saved By the Bell television show. BEEF Daily read more

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