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BARB begins reporting reach and time spent viewing across screens
2020-01-21 13:00:15| Digital TV News
BARB, the UK television audience measurement currency, has begun to report unduplicated programme reach and time spent viewing figures across multiple screens. The new figures are reported on a daily basis across three screens (TV sets, tablets and PCs).
Tags: time
reach
viewing
spent
BARB commissions Kantar Focal Meter for UK TV audience measurement
2019-06-11 10:30:42| Digital TV News
BARB has commissioned Kantar to roll out its Focal Meter to measure viewing across four screens (TV, smartphone, tablet and PC) of IP-delivered video content. This complements Kantar's People Meter which currently measures linear and time-shifted content viewed on TV Sets.
Tags: meter
audience
measurement
commissions
BARB issues invitation to tender for major research contracts
2019-04-04 02:00:42| Digital TV News
BARB, the UK TV audience measurement currency, has issued an invitation to tender for two of its main research contracts. The invitation comes as BARB prepares for the challenge of keeping pace with continuing changes in how people watch television.
Tags: research
issues
major
contracts
Simplestream integrates BARB audience measurement for the UK
2019-03-26 17:00:11| Digital TV News
Simplestream has announced that it has integrated BARBs Dovetail audience measurement across its delivery platforms. This enables participating broadcasters and operators to more accurately measure reach across multiple devices.
Tags: uk
audience
measurement
integrates
BARB publishes report charting growth of SVOD in the UK
2018-01-09 11:30:14| Digital TV News
BARB has published a white paper, The SVOD Report: Charting the growth in SVOD services across the UK. Their panel data show that unmatched viewing (viewing 28 days+ after broadcast and non-broadcast viewing), which includes SVOD activity, is increasing.