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BARB begins reporting reach and time spent viewing across screens

2020-01-21 13:00:15| Digital TV News

BARB, the UK television audience measurement currency, has begun to report unduplicated programme reach and time spent viewing figures across multiple screens. The new figures are reported on a daily basis across three screens (TV sets, tablets and PCs).

Tags: time reach viewing spent

 

BARB commissions Kantar Focal Meter for UK TV audience measurement

2019-06-11 10:30:42| Digital TV News

BARB has commissioned Kantar to roll out its Focal Meter to measure viewing across four screens (TV, smartphone, tablet and PC) of IP-delivered video content. This complements Kantar's People Meter which currently measures linear and time-shifted content viewed on TV Sets.

Tags: meter audience measurement commissions

 
 

BARB issues invitation to tender for major research contracts

2019-04-04 02:00:42| Digital TV News

BARB, the UK TV audience measurement currency, has issued an invitation to tender for two of its main research contracts. The invitation comes as BARB prepares for the challenge of keeping pace with continuing changes in how people watch television.

Tags: research issues major contracts

 

Simplestream integrates BARB audience measurement for the UK

2019-03-26 17:00:11| Digital TV News

Simplestream has announced that it has integrated BARBs Dovetail audience measurement across its delivery platforms. This enables participating broadcasters and operators to more accurately measure reach across multiple devices.

Tags: uk audience measurement integrates

 

BARB publishes report charting growth of SVOD in the UK

2018-01-09 11:30:14| Digital TV News

BARB has published a white paper, The SVOD Report: Charting the growth in SVOD services across the UK. Their panel data show that unmatched viewing (viewing 28 days+ after broadcast and non-broadcast viewing), which includes SVOD activity, is increasing.

Tags: the report uk growth

 

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