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BARB reach and viewing time data now includes smartphones

2021-08-12 08:54:36| Digital TV News

August 6, 2021 Since January 2020, BARB has reported unduplicated reach and time spent viewing across three screens: TV sets, tablets and PCs. BARB has now launched four-screen viewing with the inclusion of smartphones.

Tags: time data includes reach

 

BARB renews audience data contracts with Kantar

2021-06-02 13:00:03| Digital TV News

BARB has announced that Kantar has won contracts to continue to deliver audience measurement for the UK TV industry, including expansion to report content ratings and viewing for streaming services.

Tags: data audience contracts barb

 
 

BARB issues invitation to tender for five contracts

2020-09-23 13:00:36| Digital TV News

BARB has issued a refreshed invitation to tender which covers five research contracts. The tender process is designed to identify solutions for tracking viewing behaviour throughout the 2020s.

Tags: issues contracts tender invitation

 

BARB launches BVOD ad planner for the UK

2020-06-16 13:00:13| Digital TV News

BARB has launched a beta BVOD planner to help agencies and advertisers plan advertising campaigns across BARB-reported commercial broadcasters linear channels and VOD platforms in the UK.

Tags: the uk planner launches

 

BARB launches integration with IPA TouchPoints

2020-03-10 10:30:58| Digital TV News

BARB has launched an integration with IPA TouchPoints. This means that all of BARBs daily audience data can now be analysed by IPA TouchPoints classifications, helping users to understand more about viewers through a wider range of behavioural definitions.

Tags: integration launches ipa barb

 

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