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Molson Coors' Keystone Light Keylightful - Product Launch

2020-01-28 14:49:00| Daily beverage news and comment - from just-drinks.com

Molson Coors has lined up the launch of a fruit-forward raspberry lime light beer, as it looks to recruit more younger, legal-age drinkers. Keystone Light's Keylightful will roll out to 40 US states from 1 March.

Tags: product light launch keystone

 

Molson Coors agrees Atwater Brewing acquisition

2020-01-22 18:26:00| Daily beverage news and comment - from just-drinks.com

Molson Coors is to buy Detroit brewer Atwater Brewing.

Tags: acquisition agrees brewing coors

 
 

Molson Coors lines up Saint Archer Gold Super Bowl ad - video

2020-01-14 12:09:00| Daily beverage news and comment - from just-drinks.com

Molson Coors has announced plans to run TV ads for its low-carb Saint Archer Gold beer brand, during Super Bowl weekend.

Tags: video super gold lines

 

Molson Coors teams up with Facebook for US Miller Lite offline campaign

2020-01-07 16:14:00| Daily beverage news and comment - from just-drinks.com

Molson Coors has launched new packaging for Miller Lite in the US as part of a collaboration with Facebook that offers consumers in the country free beer to go offline.

Tags: offline teams miller campaign

 

Molson Coors unveils plans to sell California brewery

2020-01-07 13:04:00| Daily beverage news and comment - from just-drinks.com

Molson Coors has confirmed it will halt production at its Irwindale brewery in California, setting up a potential sale of the site to Pabst Brewing Co.

Tags: sell plans california unveils

 

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