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Energy drink Runa targets low-calorie with reformulation and revamp

2020-03-16 17:45:00| Daily beverage news and comment - from just-drinks.com

Energy drinks brand Runa has been reformulated, with an associated rebrand highlighting the new limit of ten calories per can.

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Suntory Beverage & Food's Suntory Iron Boss energy drink - Product Launch

2020-01-30 13:09:00| Daily beverage news and comment - from just-drinks.com

Suntory Beverage & Food launched a new energy drink for "people in their 30s and 40s" under its Boss coffee brand. Suntory Iron Boss is the latest offering from the company's widely-known Boss brand. The drink contains GABA (Gamma-Aminobutyric acid), B vitamins, arginine and caffeine and is aimed at "working people".

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How the energy drink became a million dollar idea

2020-01-24 01:35:37| BBC News | Business | UK Edition

The BBC's Aaron Heslehurst explains how the energy drink became a million dollar idea.

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The Coca-Cola Co "doesn't share energy drink plans with us" - Monster Beverage Corp CEO

2020-01-13 17:53:00| Daily beverage news and comment - from just-drinks.com

Monster Beverage Corp has said it must "protect its own space" when competing against The Coca-Cola Co's new energy drink, Coca-Cola Energy.

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Team Tenzing's Tenzing Raspberry & Yuzu energy drink - Product Launch

2019-10-15 16:16:34| Daily beverage news and comment - from just-drinks.com

Team Tenzing, the UK natural energy drink company founded by a former Red Bull executive, has rolled out a Raspberry & Yuzu flavoured variant of its Tenzing energy drink.

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