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GLOBAL: Cintron World agrees energy drink tie-up with International Beach Polo Association

2014-02-08 00:56:00| Daily beverage news and comment - from just-drinks.com

Cintron World has inked a deal with the International Beach Polo Association to make its namesake brand the "official" energy drink of the sport.

Tags: world international global energy

 

US: Energy drink consumers stay loyal despite safety fears - study

2014-01-06 16:18:00| Daily beverage news and comment - from just-drinks.com

US energy drink consumers are remaining loyal to the category, despite health concerns, as they see the products as more effective than other beverages in helping them stay alert, according to new research.

Tags: study stay safety energy

 
 

Colorado startup shakes up energy drink category with timed release caffeinated beverages

2013-10-25 19:11:24| Grocery - Topix.net

Colorado-based beverage startup ZA1 4m XR has made a splash with its patented technology that delivers slow, sustained caffeine release that has made its line of beverages the best sellers in their category in the western states region of Whole Foods Market, according the founder, Bob Niichel.

Tags: category release energy drink

 

FRANCE: French Parliament lines up energy drink tax

2013-10-24 15:53:00| Daily beverage news and comment - from just-drinks.com

The French Assembly has voted in favour of introducing a tax on energy drinks.

Tags: france french lines energy

 

US Lawmakers Threaten To Ban Energy Drink Industry From Marketing To Children [VIDEO]

2013-08-04 17:02:48| Beverages - Topix.net

As the U.S. Food and Drug Administration investigates the use of caffeine in food products, senators say they may regulate the energy drink industry unless manufacturers refrain from marketing products to children.

Tags: video children marketing industry

 

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