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Pernod Ricard launches buy-your-own-cask concept for Irish whiskey fans
2017-10-04 15:37:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard's Irish Distillers division has come up with an activation that offers consumers the chance to purchase a cask of Irish whiskey, to consume when they see fit.
Tags: concept
fans
irish
launches
Pernod Ricard goes global with The Glenlivet marketing push - video
2017-09-22 15:15:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard's Chivas Brothers division has announced the launch of a global marketing activation for its The Glenlivet single malt Scotch whisky brand.
Tags: video
global
marketing
push
Former Pernod Ricard executive becomes GM for Champagne house Bollinger
2017-09-12 18:13:00| Daily beverage news and comment - from just-drinks.com
Champagne house Bollinger has named Charles-Armand de Belenet as its new general manager, the appointment taking effect earlier this month.
Tags: house
executive
champagne
ricard
Why is Pernod Ricard the only major multi-category player still in wine? - Comment
2017-09-11 12:57:00| Daily beverage news and comment - from just-drinks.com
It's a question that has been asked a thousand times. But, Chris Losh is nothing if not persistent, especially at a time when other multi-category companies are giving wine the big heave-ho.
Tags: comment
major
player
wine
Bacardi, Diageo weather storm, as Pernod Ricard braces for Hurricane Irma
2017-09-08 11:41:00| Daily beverage news and comment - from just-drinks.com
Bacardi and Diageo have been weighing the impact of Hurricane Irma, as the storm moves on through the Caribbean, towards Florida.
Tags: weather
storm
hurricane
irma
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