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Modelo Especial Goes For Mainstream Audience With National Campaign

2015-03-06 15:05:16| Beverages - Topix.net

Modelo Especial, which might be the quietest fast-growing beer brand in America, is about to make some ad noise. The Mexican import will soon break its first national English-language campaign as it seeks to grow beyond its loyal base of Hispanic drinkers.

Tags: national audience especial campaign

 

Supply chain segmentation becoming mainstream

2015-03-04 11:53:00| Daily apparel & textile news and comment - from just-style.com

The increasing complexity of global supply chains means manufacturers and retailer are recognising the need to explore more advanced techniques to meet customer expectations such as segmentation.

Tags: supply chain supply chain mainstream

 
 

'Semi-skimmed soft drinks!' Mid-calorie soda could become the mainstream choice, Zenith International

2015-02-25 03:06:04| Beverages - Topix.net

Mid-calorie soft drinks have the potential to gain ground on traditional full calorie drinks - and could eventually become the new mainstream choice, according to Zenith International. In the same way semi-skimmed milk has become the norm for many milk consumers, mid-calorie drinks could become popular with those keen to moderate consumption of both sugar and sweeteners.

Tags: international choice soft drinks

 

Russian Railways propelling LNG into the rail mainstream?

2015-02-24 01:00:00| Railway Technology

Liquefied natural gas is gaining traction as an alternative rail propulsion system, and Russian Railways has conducted a series of tests into how its railroads may reap the benefits of this new technology. With Russia home to massive natural gas rese

Tags: russian rail mainstream lng

 

Lux: carbon fiber to go mainstream in automobiles by 2025

2015-02-22 14:55:29| Green Car Congress

Tags: carbon fiber mainstream automobiles

 

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