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FourthWall Media adds Neilsen Smart TV ACR data to analytics platform

2020-06-01 14:30:58| Digital TV News

FourthWall Media has introduced Adapt, a platform tool to onboard linear, addressable, and digital advertising campaigns, and has added ACR data from Smart TVs to its cable set-top box viewing dataset into the Reveal analytics platform.

Tags: data media smart platform

 

ThoughtTrace Raises $10 Million to Advance AI-driven Contract Analytics Software

2020-05-20 15:38:15| OGI

ThoughtTrace Inc., a leading document intelligence and contract analytics software provider, has closed a $10 million financing on May 20 led by McRock Capital, along with Chevron Technology Ventures and existing investor, Altira Group. Scott MacDonald, co-founder and managing partner from McRock will join ThoughtTraces board of directors. 

Tags: software million contract advance

 
 

Joyn chooses Mixpanel for user analytics

2020-05-07 08:30:44| Digital TV News

German streaming service, Joyn, has selected Mixpanel to analyze user behavior. Mixpanel's product analytics allows teams to analyze how and why their users engage, convert, and remain in real-time across devices to improve user experience.

Tags: user analytics chooses user chooses

 

Book Review - Quantitative Geosciences: Data Analytics, Geostatistics, Reservoir Characterization and Modeling

2020-05-02 17:11:41| Oil IT Journal - www.oilit.com

Zee Ma's monster (640 page) work sets out to fill the gap between quantitative and descriptive geoscience analysis for reservoir characterization with a systematic 'integrative' approach. While recent data-driven approaches are included, QG adopts essentially a mathematical and first principles approach. The fairly heavy mathematical content is balanced by Ma's erudition and insights that run through the work. Ma argues that in-depth domain knowledge and first-class statistical know-how will trump the naive 'data-science' approach.

Tags: data review book analytics

 

Energy Drinks (Soft drinks) Market in Argentina - Outlook to 2023: Market Size, Growth and Forecast Analytics

2020-04-30 02:00:00| Beverage industry market research - from just-drinks.com

Energy Drinks (Soft drinks) Market in Argentina - Outlook to 2023: Market Size, Growth and Forecast Analytics is a broad level market review of Energy Drinks market in Argentina.

Tags: size market energy growth

 

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