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Tru Optik and Neustar expand audience targeting options for OTT

2017-08-23 14:30:26| Digital TV News

Tru Optik has announced a partnership with Neustar. Through the partnership, the Neustar AdAdvisor Audiences and Data Onboarding capabilities become available for OTT ad-campaign targeting via Tru Optiks OTT Marketing Cloud.

Tags: options expand audience optik

 

BMW offering 2,000 incentive targeting Euro-4 and older diesels in UK

2017-08-10 12:55:47| Green Car Congress

Tags: uk older offering bmw

 
 

Tru Optik and Lotame partner on connected TV audience targeting

2017-07-18 14:30:23| Digital TV News

Tru Optik has announced a global partnership with Lotame. Through the partnership, advertisers and publishers can access Lotames global, first-party data and audience segments through Tru Optiks OTT Marketing Cloud.

Tags: partner audience connected optik

 

Toyota targeting US millennials

2017-07-12 01:39:35| BBC News | Business | UK Edition

Why Toyota is targeting the millennials or "Gen Y" age group in the US to increase its sales.

Tags: toyota targeting millennials

 

France launches new climate plan; Euro 7 lead; targeting ending the sale of vehicles emitting GHGs by 2040

2017-07-07 09:55:42| Green Car Congress

Tags: france plan sale lead

 

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