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Google Glass could have been the hit of SXSW. It wasn't

2013-03-13 12:00:00| CNET News.com

It's hard to rise above the noise of hundreds of products and tons of marketing. But while Google brought Glass to SXSW, it didn't try very hard to grab the spotlight. [Read more]

Tags: it google hit glass

 

SXSW: Willie Nelson's Likeness Captured in Toast Portrait

2013-03-13 04:28:19| Grocery - Topix.net

Austin, Texas, is home to much more than music and drinking, it's also the birthplace of Whole Foods Market, the massive natural-foods supermarket chain.

Tags: portrait captured sxsw willie

 
 

SXSW shocker: For LevelUp, business strategy trumps buzz

2013-03-12 23:21:22| CNET News.com

LevelUp skipped dog-and-pony-show antics for a far more practical strategy that is drumming up dollars instead of buzz at South by Southwest. [Read more]

Tags: business strategy buzz sxsw

 

It's Matthew Inman's world, SXSW just lives in it

2013-03-12 23:01:36| CNET News.com

The creator of the Web comic sensation The Oatmeal delivers a closing keynote at SXSW to an audience entirely in his thrall. [Read more]

Tags: it world lives matthew

 

SXSW 2013: No new Twitter, but marketing and hardware stand out

2013-03-12 21:37:36| InfoWorld: Top News

South by Southwest Interactive is best known as the technology festival that put such social networking mainstays as Twitter and Foursquare on the map. But if there was a "next big thing" at this year's event, finding it would be pretty hard. Part of the problem is that the Austin, Texas, conference has grown so large, with so much corporate branding and marketing taking place, that small tech companies must resort to extreme measures to get noticed.

Tags: out hardware marketing stand

 

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