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Facebook to acquire Microsoft's Atlas Advertiser Suite

2013-03-01 08:39:00| Telecompaper Headlines

(Telecompaper) Facebook has agreed to acquire Microsoft's Atlas Advertiser Suite for an undisclosed amount. Atlas provides campaign management and measurement services for marketers and agencies. Facebook's director of monetisation product marketing, Brian Boland writes in a blog post that the Atlas service provides a holistic view of campaign performance, which is has been missing until now as marketers and agencies are forced to adopt siloed marketing strategies for each channel. He added that many marketers that advertise on Facebook using Atlas will see no change to the service they receive today. Facebook will continue to invest and innovate in the Atlas platform, including scaling its back-end measurement systems and enhancing its suite of advertiser tools on desktop and mobile. Atlas will continue to operate from Seattle.

Tags: suite advertiser atlas acquire

 

Facebook Buys Atlas Ad Network From Microsoft

2013-03-01 06:36:33| PC Magazine Software Product Guide

After months of speculation, Facebook today announced that it will acquire the Atlas Advertiser Suite from Microsoft.

Tags: network microsoft atlas facebook

 
 

You Said WHAT? on Facebook?!

2013-03-01 01:31:03| FlowerChat Community - by RKFdomains.com

Forum: Blooming Banter Posted By: Gina B Kellogg Post Time: 28th February 2013 at 08:06 PM

Tags: facebook

 

Facebook snags Microsoft's Atlas to boost ad sales

2013-02-28 22:10:59| CNET News.com

The deal gives the social-networking giant a tool to use the information gleaned from its users to serve up more relevant ads. [Read more]

Tags: sales atlas boost facebook

 

Facebook reminds you that Graph Search is too cool for you

2013-02-28 18:00:00| CNET News.com

So you want Graph Search? Too bad. But here are some neat ways to dream about how you might search on the social network, courtesy of Facebook. [Read more]

Tags: search you cool graph

 

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