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Facebook to acquire Microsoft's Atlas Advertiser Suite
2013-03-01 08:39:00| Telecompaper Headlines
(Telecompaper) Facebook has agreed to acquire Microsoft's Atlas Advertiser Suite for an undisclosed amount. Atlas provides campaign management and measurement services for marketers and agencies. Facebook's director of monetisation product marketing, Brian Boland writes in a blog post that the Atlas service provides a holistic view of campaign performance, which is has been missing until now as marketers and agencies are forced to adopt siloed marketing strategies for each channel. He added that many marketers that advertise on Facebook using Atlas will see no change to the service they receive today. Facebook will continue to invest and innovate in the Atlas platform, including scaling its back-end measurement systems and enhancing its suite of advertiser tools on desktop and mobile. Atlas will continue to operate from Seattle.
Tags: suite
advertiser
atlas
acquire
Facebook Buys Atlas Ad Network From Microsoft
2013-03-01 06:36:33| PC Magazine Software Product Guide
After months of speculation, Facebook today announced that it will acquire the Atlas Advertiser Suite from Microsoft.
Tags: network
microsoft
atlas
facebook
You Said WHAT? on Facebook?!
2013-03-01 01:31:03| FlowerChat Community - by RKFdomains.com
Forum: Blooming Banter Posted By: Gina B Kellogg Post Time: 28th February 2013 at 08:06 PM
Tags: facebook
Facebook snags Microsoft's Atlas to boost ad sales
2013-02-28 22:10:59| CNET News.com
The deal gives the social-networking giant a tool to use the information gleaned from its users to serve up more relevant ads. [Read more]
Tags: sales
atlas
boost
facebook
Facebook reminds you that Graph Search is too cool for you
2013-02-28 18:00:00| CNET News.com
So you want Graph Search? Too bad. But here are some neat ways to dream about how you might search on the social network, courtesy of Facebook. [Read more]
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