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Beam Suntory breaks ground on Bourbon test distillery

2019-07-26 16:07:00| Daily beverage news and comment - from just-drinks.com

Beam Suntory has started work on a Kentucky distillery that will produce new, small-batch Bourbons and other innovations.

Tags: test ground breaks beam

 

Beam Suntory enlists 'The Refreshionals' for US Jim Beam campaign - video

2019-07-16 15:24:00| Daily beverage news and comment - from just-drinks.com

Beam Suntory is set to push its Jim Beam Bourbon whiskey brand in its home market this Summer, with a nation-wide social media campaign.

Tags: video jim campaign beam

 
 

Rory Cellan-Jones: 'My proton beam therapy diary'

2019-07-12 01:07:15| BBC News | Business | UK Edition

Rory Cellan-Jones kept a video diary of the proton beam therapy he received for his eye tumour.

Tags: therapy diary beam proton

 

Jim Beam on course for 1m case sales in Japan - just-drinks EXCLUSIVE

2019-07-11 17:06:00| Daily beverage news and comment - from just-drinks.com

Beam Suntory expects to sell more than 1m Jim Beam cases in Japan by 2021 to crown a huge ramp up for the brand since the Japanese company took control of the Bourbon.

Tags: case sales japan exclusive

 

"Taking pricing on your core trademarks is part of the premiumisation journey" - just-drinks meets Beam Suntory CEO Albert Baladi - Part II

2019-07-11 14:32:00| Daily beverage news and comment - from just-drinks.com

In the first part of our interview with Beam Suntory's CEO, which was published earlier this week, Albert Baladi talked broadly about the group, its strategy going forward and how Beam intends to grow. Here, in part two, we look at the company's portfolio and the positioning of and prospects for its major brands.

Tags: part ii taking trademarks

 

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