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Product Launch - US: Beam Inc's Laphroaig Triple Wood

2013-10-07 18:36:19| Daily beverage news and comment - from just-drinks.com

Beam Inc's Laphroaig Triple Wood

Tags: product wood launch triple

 

UK: Beam Inc follows Diageo, Pernod Ricard with Scotch capacity spend

2013-10-04 14:58:00| Daily beverage news and comment - from just-drinks.com

Beam Inc is the latest Scotch whisky producer to invest in increasing its capacity as the category continues to grow globally.

Tags: capacity spend beam scotch

 
 

Product Launch - US: Beam Inc's Ice Surge Liqueur - Tropical Freeze and Berry Blizzard

2013-10-03 18:35:38| Daily beverage news and comment - from just-drinks.com

Beam Inc has launched a new liqueur brand, Ice Surge, in two variants.

Tags: product ice launch tropical

 

Product Launch - US: Beam Inc's Booker's Bourbon, Batch No. 2013-6

2013-10-03 18:11:00| Daily beverage news and comment - from just-drinks.com

Beam Inc's Booker's Bourbon, Batch No. 2013-6

Tags: product launch beam batch

 

UK: Beam Inc's Maxxium unit readies Sourz TV push

2013-10-01 16:36:31| Daily beverage news and comment - from just-drinks.com

The UK division of Beam Inc is set to launch the biggest "through the line" campaign for its Sourz liqueur brand in the country, centred around a TV advert.

Tags: unit push beam readies

 

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