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Digging into the data goldmine
2020-12-03 19:21:25| The Webmail Blog
Digging into the data goldmine nellmarie.colman Thu, 12/03/2020 - 12:21 Many organizations today are sitting on large volumes of data and theyre looking to turn that data into actionable insights. But most of the data they collect simply goes unused. This unused data, known as dark data, comprises more than half of the data collected by companies. For businesses aiming to increase the usability of data collected, what steps should they be taking? If the nirvana is to have your systems make automated predictions and decisions based on analytics, how do you reach this promised land? In the latest episode of the Cloudspotting podcast, three data experts join hosts Alex and Sai to break down the complex topic of utilizing data in your organization. Tune in to hear about the following: How businesses are using data and its predictive qualities The data journey from infrastructure to data science Using data lakes and data warehouses Data accessibility across a whole organization How the cloud combats data inertia Mark McQuade, Practice Manager of Data Science & Engineering at Rackspace Technology, discusses the first step for organizations on their data journey. Businesses have all this data, whether it be from IoT, social media or on-premises databases. The data is all there, but untapped, meaning they dont know what to do with it. From a high level, the first step in a data journey, in my opinion, is getting into a data lake. A data lake is one central location to store all of your data in its raw format. You dont have to transform that data in any way before putting it in that spot. Then you can start building on it and making those data-driven decisions. Alex Galbraith, Senior Manager of Solutions Architecture at Rackspace Technology, explains the impact of cloud on the data space. Cloud made a huge impact. People talk about data gravity, which is always a bit of a misnomer for me. I think its more like data inertia, and the cloud has made that go away. Ben Morgan-Smith, Consulting Data Architect at Rackspace Technology, reveals how big data could start influencing conversations in real-time. Where the whole big data world starts to get mind-blowing is when you can have specific machine-learning-initiated insight that allows you to influence real-time interactions with your customers. Then the power becomes quite scary. And this is where you start having to think about ethics just as much as you do about technology. Digging into the data goldmineYour business is sitting on an untapped data goldmine. But how do you transform your organization into a mining machine?Make the most of your organization's data.https://cloudspotting.fireside.fm/28Listen to the podcast Data ServicesProfessional Services - Data ServicesCloud InsightsChris SchwartzDigging into the data goldmineDecember 3, 2020Teaser FlagBlog
Tapping data goldmine could bring Zombie customers to life
2020-07-08 02:00:00| Total Telecom industry news
Knowledge is power. In the modern world, such a phrase is almost synonymous with mass data analysis, drawing broad conclusions about distinct market segments. But now, cloud-based platforms could soon make it possible to respond optimally to individual customers needs in realtime. As the handlers of a vast quantity data, one would be excused for thinking that network operators themselves are at the forefront harnessing digital customer data. However…read more on TotalTele.com »
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