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Tag: diageo
US: Diageo brands get marketing push in new NBA tie-up
2013-11-20 17:58:00| Daily beverage news and comment - from just-drinks.com
Three Diageo brands are set for new campaigns after the group signed a "multi-year" deal with the NBA to be the US basketball league's exclusive spirits partner.
Tags: marketing
brands
push
nba
Analysis - Diageo indicates Guinness not for sale, but 'non-core' assets could go
2013-11-20 14:52:00| Daily beverage news and comment - from just-drinks.com
Diageo has appeared to rule out selling its Guinness brand, but other "non-core" beer and wine assets could be put on the market, according to an analyst.
GLOBAL: Diageo signals move into high-end Bourbon
2013-11-20 13:16:00| Daily beverage news and comment - from just-drinks.com
Diageo is set to bolster its interest in Bourbon with new premium launches, but the group's CEO has not ruled out acquisitions in the thriving, wider category.
Tags: global
move
signals
bourbon
UK: Diageo gives Baileys Christmas push with TV ad
2013-11-14 18:26:50| Beverages - Topix.net
Diageo is set to launch its first UK Christmas TV advert in five years for its Baileys Original Irish Cream brand with a modern take on The Nutcracker ballet.
UK: Diageo gives Baileys Christmas push with TV ad
2013-11-14 11:20:00| Daily beverage news and comment - from just-drinks.com
Diageo is to launch its first UK Christmas TV advert in five years for Baileys Original Irish Cream with a modern take on The Nutcracker ballet.
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