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Tag: diageo
Diageo recruits global gastronomer to push spirits with food
2018-10-01 14:52:00| Daily beverage news and comment - from just-drinks.com
Diageo has brought in an award-winning chef to help build more connections between its luxury portfolio and food occasions.
Tags: food
global
push
spirits
Diageo adds new US states, cities to localised Smirnoff campaign
2018-09-28 15:23:00| Daily beverage news and comment - from just-drinks.com
Diageo has launched the latest bottles in its limited-edition Smirnoff launch that links the vodka brand with the US's major cities and states.
Tags: states
cities
campaign
adds
Market "volatility" unlikely to derail Diageo in fiscal-2019 - trading update
2018-09-20 17:04:00| Daily beverage news and comment - from just-drinks.com
Diageo is expecting its current fiscal year to deliver a sales lift in line with last year's 5% increase, as the group updated shareholders on the day of its AGM.
Tags: market
update
trading
volatility
Data-capturing helping Diageo pinpoint experiential marketing success
2018-09-19 16:17:00| Daily beverage news and comment - from just-drinks.com
Diageo has introduced data-capture technology to gauge the success of its experiential marketing campaigns in Europe.
Tags: marketing
success
helping
pinpoint
DIageo incubator unit makes US whiskey play through Westward American Single Malt
2018-09-13 15:13:00| Daily beverage news and comment - from just-drinks.com
American single malt whiskey Westward has become the latest brand to join Distill Ventures, the Diageo-backed incubator for spirits entrepreneurs.
Tags: single
play
american
makes
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