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Ceder's Drinks rolls out wellness campaign for Dry January

2020-12-22 10:33:00| Daily beverage news and comment - from just-drinks.com

Ceder's Drinks, a non-alcoholic spirits producer distributed by Pernod Ricard, will launch a UK influencer-supported digital campaign promoting health and wellness in January.

Tags: january dry campaign wellness

 

How functional soft drinks can succeed by blurring consumers' lines - analysis

2020-12-21 11:33:00| Daily beverage news and comment - from just-drinks.com

New Zealand-based Parker Beverages has partnered with health and wellbeing company Adashiko, which specialises in providing collagen-based cosmetics products, to launch a functional bottled water infused with collagen.

Tags: analysis lines soft functional

 
 

Why Strava's explosive lockdown growth presents digital opportunities for sports drinks - comment - FREE TO ACCESS

2020-12-18 18:05:00| Daily beverage news and comment - from just-drinks.com

Digital fitness and exercise platform Strava has recently reported that it is receiving approximately 2m app registrations per month. The app's explosive popularity during lockdown periods reflects the notable consumer shift to self-managed digital fitness, as well as a promising opportunity for the suffering sports drinks market during the pandemic period.

Tags: to free comment sports

 

Optimist Drinks' Optimist 0%-abv spirits range - Product Launch - No & Low Spirits in the US data

2020-12-17 10:56:00| Daily beverage news and comment - from just-drinks.com

US start-up Optimist Drinks has launched a three-strong line of alcohol-free spirits under its namesake brand name.

Tags: the us data product

 

What just-drinks said about the soft drinks category - The review of 2020 - FREE TO ACCESS

2020-12-14 17:49:00| Daily beverage news and comment - from just-drinks.com

With the end of the year looming, we take a look back at 2020. Here are the ten most-read articles written by our soft drinks experts, led by category commentator Lucy Britner, over the last 12 months.

Tags: to free review category

 

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