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Verizon Media and VIZIO announce connected TV advertising partnership

2021-04-29 16:00:14| Digital TV News

Verizon Media and VIZIO (NYSE: VZIO) have announced a cross-platform and connected TV (CTV) advertising partnership. Verizon Media gains DSP access to VIZIO's Inscape viewership data from more than 18M opted-in VIZIO Smart TVs.

Tags: media advertising partnership connected

 

IBM extends Watson advertising AI to OTT media and streaming

2021-04-29 15:40:05| Digital TV News

IBM (NYSE: IBM) has expanded its IBM Watson Advertising Accelerator with the aim of using AI to dynamically optimize OTT ads for improved campaign outcomes, not dependent on traditional advertising identifiers.

Tags: media advertising ibm extends

 
 

HISPASAT to take over Media Networks Latin America

2021-04-29 12:40:51| Digital TV News

HISPASAT is to take over Media Networks Latin America, a Telefónica subsidiary. Media Networks provides signal transport and management services to telecoms and TV operators using HISPASAT satellites at 61°W.

Tags: media america networks latin

 

Switch Media provides technology for Freeview Australia HbbTV service

2021-04-29 10:10:21| Digital TV News

Switch Media has announced that it has delivered Freeview Australia's new integrated HbbTV service. The new gateway provides viewers with a sophisticated and seamless integration between broadcast and VOD services.

Tags: service media technology australia

 

ThinkAnalytics supports AWS Media & Entertainment initiative

2021-04-29 03:30:02| Digital TV News

ThinkAnalytics is supporting the AWS for Media & Entertainment initiative. ThinkAnalytics' API integration with Amazon Personalize enables the creation of real-time personalized user experiences faster at scale.

Tags: media entertainment supports initiative

 

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