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Tag: loyalty
"Does real brand loyalty exist?" - Interview, Walter Drenth, senior global director international brands at Heineken
2016-06-20 12:10:00| Daily beverage news and comment - from just-drinks.com
Last year, Heineken secured a return to the European sports stage for its Amstel brand. Having called time on its ten-year sponsorship of the UEFA Champions League football competition in 2005, Amstel has just completed the first of a three-year tie-up with the slightly lower-profile Europa League football tournament. Replacing Amstel as Champions League sponsor? Why, it was - and continues to be - brand Heineken. Last month, Olly Wehring travelled to Switzerland to meet Walter Drenth, the group's senior global director for international brands, before being forced to endure his team's defeat that evening to Seville in the Europa League final.
Tags: real
international
global
director
Edmunds.com: EV and hybrid loyalty falls to all-time low
2016-04-21 18:56:17| Green Car Congress
Tags: low
falls
hybrid
loyalty
AMS Launches LeadsBeacon Mobile Wallet Loyalty Geofencing Program for Car Dealers
2016-03-11 16:45:12| Auto Dealers - Topix.net
The system is designed to use Apple Wallet, a native app to all iPhones, or Android Wallet, installed in most U.S. smartphones, to send above-the-lock-screen alerts that cannot be ignored by customers. "Loyalty geofencing, also known as proximity marketing, is the new challenger and soon-to-be champion of automotive mobile digital marketing," said Dealers gain permission to send the alerts when customers accept an initial offer - such as a discount coupon, giveaway, digital business card or loyalty "punch" card - which creates a "pass" to their Apple or Android wallet.
Tags: program
car
mobile
dealers
The Surprising Airline That's Now Leading in Customer Loyalty
2016-02-28 18:10:50| Airlines - Topix.net
From the prospect of long lines at the check-in counter to cramped and uncomfortable seats on an airplane, the prospect of flying isn't exactly viewed as a joy. Yet for airlines capable of exceeding consumers' arguably low expectations, the rewards can be enormous.
Tags: customer
leading
airline
surprising
Experian Automotive Releases Loyalty Rating Rankings
2016-01-07 18:38:28| AutomotiveDigest.com - Automotive Industry News
Subaru and Ford topped the latest loyalty rating from Experian Automotive. Subaru lead all brands and manufacturers, with 67.7% of consumers who own a Subaru returning to buy another Subaru. Ford finished first among multibrand manufacturers; with 67.5% of consumers in the study who own a Ford remaining loyal to Ford vehicles when purchasing a new vehicle. The Experian Automotive analysis looked at nearly 6.8 million household repurchase events that occurred between October 2014 and September 2015. The Article Experian Automotive Releases Loyalty Rating Rankings appeared first on Automotive Digest.
Tags: rating
automotive
releases
rankings
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