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C&A building brand loyalty through consistent fit

2015-11-13 18:28:00| Daily apparel & textile news and comment - from just-style.com

If proof was needed of the link between consistent garment size and fit and its impact on top-line growth, then look no further than European value fashion retailer C&A - where a 10-month overhaul of fit and product development processes is already paying dividends. Involving the supply base as early as possible has also been one of the keys to success.

Tags: building brand fit consistent

 

Walgreens First to Link Loyalty Program With Apple Pay

2015-11-06 03:02:01| PC Magazine Cell Phones Product Guide

Link your Balance Rewards account to Apple Pay and you'll no longer have to scan a physical loyalty card.

Tags: link program pay apple

 
 

Coca-Cola sweetens up loyalty perks with Android Pay collaboration

2015-10-29 04:01:59| Beverages - Topix.net

Coca-Cola is the premier marketer joining forces with Google's Android Pay loyalty platform, enabling the beverage marketer to enjoy a slew of benefits including the ability to influence consumer behavior changes, gain data-heavy CRM and receive a competitive advantage over other rewards programs in the sector. At Las Vegas's Money 20/20 conference, Google discussed its mobile payment service's features and highlighted the upcoming loyalty platform for Android Pay.

Tags: pay collaboration loyalty perks

 

Does your brand speak to Generation Z? How to inspire loyalty in the new 'me' generation - Analysis

2015-09-17 14:12:00| Daily beverage news and comment - from just-drinks.com

There was a time when bars served beer in any old pint glass, fathers had their one brand of whisk(e)y and consumer feedback was received by post. Now, branded glassware is a given, no one wants to drink what their parents did and social media posts can go viral in minutes. In today's crowded market place, how do you get customers to be loyal to your brand?

Tags: me analysis brand generation

 

UK wine drinkers cool on brand loyalty - research

2015-09-14 13:06:00| Daily beverage news and comment - from just-drinks.com

UK wine drinkers regularly change brands and have "little or no brand loyalty", according to a report from the country's Wine & Spirit Trade Association.

Tags: research brand cool wine

 

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