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DowDuPont Unveils Branding for New DuPont

2018-10-04 19:31:00| Nonwovens Industry Breaking News

Company to be spun off in June

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New branding for DuPont

2018-10-04 17:56:00| Label and Narrow Web Breaking News

To empower the world with the essential innovations to thrive builds upon a 200-year history of discovery and progress.

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Wi-Fi Alliance introduces Wi-Fi 6 branding for 802.11ax

2018-10-03 19:12:00| Telecompaper Headlines

(Telecompaper) The Wi-Fi Alliance has introduced a simplified way of naming next generation Wi-Fi technology. The latest standard, 802.11ax, will now be called Wi-Fi 6. The designation will make it easier for manufacturers and users, the former to market the Wi-Fi capabilities in their devices, and the latter to understand if their devices conform to the latest technology. The Wi-Fi designation is both for devices supporting a Wi-Fi technology and for the Wi-Fi network itself. Marvell was among the first to say it would be using the Wi-Fi 6 branding.

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New branding for Innovia Films

2018-09-07 15:46:00| Label and Narrow Web Breaking News

Now part of CCL, the purpose of the rebranding initiative is to unify Innovia with the larger company.

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New 605 index measures impact of TV advertising on both branding and sales

2018-05-30 23:00:26| Digital TV News

605 has announced the launch of the 605 Impact Index which measures the impact of TV advertising on both branding and sales. The index will enable clients to optimize both brand marketing and sales outcomes from TV advertising investments.

Tags: index sales advertising impact


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