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After a Rocky Few Years, Hasbro's TV Strategy Is Changing Again

2015-02-23 06:48:10| Toys - Topix.net

What looks like an entertainment company, spends like an entertainment company and programs like an entertainment company? It's Hasbro, a toymaker. Hasbro makes not just toys but also hugely popular intellectual property, which for decades has been key to its bottom line.

Tags: is years again strategy

 

Boys' toys help Hasbro's Hollywood dreams come true

2015-02-11 19:39:06| Toys - Topix.net

The company behind Play-Doh, Monopoly, and Yahtzee is reaping handsome returns from licensing deals with major movie studios. Those contracts made a big difference in Hasbro's fourth quarter, as sales tied to Paramount's Transformers franchise and Disney's Avengers helped the company boost its financial results despite a strengthening dollar, which weakened sales abroad.

Tags: true toys boys dreams

 
 

Hasbro's 'Hacker Camp' Finds Scribe In Tripper Clancy

2015-02-07 02:24:38| Toys - Topix.net

Tripper Clancy has been hired by Hasbro to write Hacker Camp , an action comedy that revolves around a group of nerds at a computer camp. It is based on an idea of Hasbro CEO Brian Goldner.

Tags: camp finds hacker clancy

 

Hasbro's Hero Masher Toys Let Kids Make Their Own 'Jurassic ...

2015-01-19 20:58:13| Toys - Topix.net

I write and think about pop culture people love at Latino-Review.com, FightingInTheWarRoom.com and RepublicCityDispatch.com. I previously was the managing editor of ComingSoon.net's The Bad And Ugly, an associate editor at IDontLikeYouInThatWay.com, and have contributed to publications including Pajiba.com, The Guardian, Mental Floss Magazine and The Plague.

Tags: make toys kids hero

 

Fitch Affirms Hasbro's IDR at 'BBB+'; Outlook Stable

2014-12-24 09:47:14| Toys - Topix.net

Approximately $1.6 billion in senior unsecured notes, a $700 million unutilized revolving credit facility, and the $700 million CP program are affected by this action. There was $65 million in CP outstanding at Sept.

Tags: stable outlook bbb fitch

 

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