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The agent collector model of business and how it hurts real estate agents

2015-03-19 12:15:52| Real Estate - Topix.net

Exploring various business models for real estate brokerages makes me realize how broken some of the brokerages are. The focus isn't on real estate clients; it is on how many leads can be captured and how many agents can be collected.

Tags: business real estate model

 

Real estate agents underinvesting in Facebook and search engine ads

2015-03-18 14:32:55| Real Estate - Topix.net

Many real estate agents recognize that Facebook and search engines are potent marketing tools, but a recent Inman survey suggests they are still underinvesting in advertising on these platforms. Search engine and Facebook ads provide the best return on investment among online lead sources included in the survey, with leads generated by the two sources ranking as the only types to earn more ratings of "great," "good" and "mediocre" collectively than ratings of "poor," the survey found.

Tags: search real estate engine

 
 

Arnold Schwarzenegger in Brisbane: Action hero fires up real estate agents

2015-03-17 09:05:53| Real Estate - Topix.net

Arnold Schwarzenegger tells a conference in Brisbane how he made his first million dollars in real estate and the first rule of success. Apparent interference from cameras and microphones resulted in media being escorted out of Arnold Schwarzenegger's pep talk to a Brisbane real estate convention on Tuesday afternoon - just as the bodybuilder-turned action star-turned California governor was hitting his stride.

Tags: real action estate agents

 

Real-estate agents eager for drone-rule changes

2015-03-14 20:30:59| Real Estate - Topix.net

Video of Orlando-area neighborhood rooftops, backyards and docks - even in exclusive enclaves - could become public fodder on real-estate sites under federal plans to loosen drone restrictions. Even though the Federal Aviation Administration rules allowing commercial-drone use are about two years away, some real-estate agents are already hiring companies to shoot footage of some of their listings with unmanned aerial vehicles.

Tags: agents eager realestate realestate agents

 

How to block other real estate agents from seeing your Facebook ads

2015-03-14 14:11:32| Real Estate - Topix.net

Are you wondering how to block other real estate agents from seeing your Facebook advertisements and running up your ad spend with curiosity clicks? There is a section of your Facebook advertising where you can add an audience. It is the same place you upload your database or add a tracking pixel to your website.

Tags: your real estate real estate

 

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