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Tag: canoe
605 provides attribution for Canoe addressable campaigns with AMC
2021-07-08 09:20:25| Digital TV News
July 7, 2021 605 has announced that it is the first to provide attribution services for participants in the Canoe Addressable enablement initiative. The first company to use 605 attribution tools will be AMC Networks.
Tags: with
attribution
campaigns
canoe
Beachfront unlocks VOD ad inventory from networks in the Canoe ecosystem
2020-11-12 16:30:19| Digital TV News
Beachfront has announced details of its work with Canoe. Agencies, brands and DSPs who use Beachfront can now access video-on-demand ad inventory from TV networks that play out across Canoes 38 million household MVPD footprint.
Tags: the
networks
inventory
vod
Canoe enables multi-distributor addressable ad campaign for AMC Networks
2020-11-11 17:30:21| Digital TV News
The On Addressability initiative has launched its first multi-distributor, linear addressable TV campaign. AMC Networks and Canoe Ventures worked to enable addressable campaigns as a single order across the On Addressability footprint.
Tags: networks
campaign
enables
canoe
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