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Comcast Technology Solutions and FreeWheel bring programmatic ads to STB VOD

2020-06-09 15:30:25| Digital TV News

Comcast Technology Solutions and FreeWheel have announced a solution that brings programmatic capabilities to STB VOD video inventory, unifying it with other inventory sold across connected TV and digital video channels.

Tags: technology solutions bring ads

 

Comcast, Charter, ViacomCBS to collaborate on targeted advertising with new joint venture

2020-05-29 16:19:00| Telecompaper Headlines

(Telecompaper) Comcast, Charter and ViacomCBS have announced a Blockgraph partnership and new joint venture, aimed at promoting advanced, and especially targeted, advertising for TV and video. The software platform provides audience insights for both media planning and measurement and de-identified targeted advertising. The partners said the technology will help media companies provide marketers with insights across their collective platforms, without relying only third parties.

Tags: advertising joint charter targeted

 
 

Comcast, Charter and ViacomCBS announce Blockgraph partnership

2020-05-29 14:30:53| Digital TV News

Comcast (NASDAQ: CMCSA), Charter (NASDAQ: CHTR) and ViacomCBS (NASDAQ: VIAC; VIACA) have agreed to take equal ownership of Blockgraph. The joint venture is focused on ushering in a new way of using audience data for advanced TV and premium video advertising.

Tags: partnership charter announce comcast

 

Comcast to bring HBO Max to Xfinity customers

2020-05-27 19:30:28| Digital TV News

Comcast has announced that existing Xfinity HBO customers will have access to HBO Max at no additional cost via the HBO Max app and website while the companies work to quickly bring the app to the Xfinity X1 and Xfinity Flex platforms.

Tags: max bring customers hbo

 

Comcast cable video subscribers down 409,000 in 1Q 2020

2020-04-30 14:00:48| Digital TV News

Comcast (NASDAQ: CMCSA) has reported results for the quarter ended March 31, 2020. Total high-speed internet customer net additions were 477,000, total video customer net losses were 409,000 and total voice customer net losses were 89,000.

Tags: video cable subscribers comcast

 

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