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Asos scales up use of augmented reality to weather Covid-19 storm

2020-05-05 18:41:00| Daily apparel & textile news and comment - from just-style.com

UK online fashion retailer Asos is ramping up its use of augmented reality (AR) technology to simulate real-life model photography in response to the Covid-19 pandemic.

Tags: weather reality storm scales

 

Burberry launches new Augmented Reality shopping tool

2020-02-25 12:04:00| Daily apparel & textile news and comment - from just-style.com

British fashion brand Burberry has launched a new Augmented Reality (AR) shopping tool through Google Search technology to help online consumers gain a better understanding of the product before purchasing and simulate the in-store experience.

Tags: shopping tool reality launches

 
 

Asos harnesses augmented reality in fit tool trial

2020-01-15 12:20:00| Daily apparel & textile news and comment - from just-style.com

Asos has become the first retailer in Europe to trial a new Augmented Reality (AR) tool that offers consumers a simulated view of a garment in different sizes and on different body types to help drive more informed purchases.

Tags: trial tool fit reality

 

Asos harnesses augmented reality for fit tool trial

2020-01-15 12:20:00| Daily apparel & textile news and comment - from just-style.com

Asos has become the first retailer in Europe to trial a new Augmented Reality (AR) tool that offers consumers a simulated view of a garment in different sizes and on different body types to help drive more informed purchases.

Tags: trial tool fit reality

 

DRNK augmented reality app set for 2020 roll-out - video

2019-12-16 12:07:00| Daily beverage news and comment - from just-drinks.com

A new augmented reality (AR) app, designed to give consumers more information about wine, beer and spirits brands, has been scheduled for its global launch next year.

Tags: video set reality app

 

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