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Tag: datadriven
FreeWheel launches DRIVE data-driven TV advertising in the UK
2019-03-26 11:00:44| Digital TV News
FreeWheel has launched DRIVE for the UK market: a suite of advertising solutions for the TV ecosystem that gives marketers real-time reach across premium audiences covering the full scope of OTT, STB VOD, connected TV and digital video.
Tags: uk
advertising
drive
launches
BodyBlock plugin offers online data-driven fit prediction
2019-01-07 13:04:00| Daily apparel & textile news and comment - from just-style.com
Fit3D, the company behind the BodyBlock AI clothing fit predictor, has launched BodyBlock Predict, a globally available online plug-in designed to help brands and retailers recommend the best product size for customers and lessen the likelihood of returns.
Tags: online
offers
fit
plugin
Heineken UK to ramp up data-driven campaigns after geo-targeted ad pilot
2019-01-07 12:58:00| Daily beverage news and comment - from just-drinks.com
Heineken UK is to invest around GBP1m (US$1.27m) in data-driven marketing after a trial of geo-targeted ads brought in more consumers to the brewer's pubs in the country.
Tags: pilot
campaigns
ramp
heineken
Open data and data-driven agriculture spotlighted at GODAN Forum
2018-11-06 01:00:00| ThePigSite - Industry News
Global Open Data for Agriculture and Nutrition (GODAN) will be speaking at the high-profile Global Forum 2018 in Copenhagen, Denmark this week (5–6 November)
Tags: forum
data
open
agriculture
UberMedia CEO Gladys Kong: Success Is Data-Driven
2018-09-04 20:51:27| TechNewsWorld
"Mobile advertising and location-based marketing are getting more and more data-driven, both in targeting and analyzing results," said UberMedia CEO Gladys Kong. "Advertisers are trying to understand more about the consumer's journey. They want any insights they can get their hands on in order to understand the consumer. Location measurement is becoming a much more important part of advertising."
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