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Cost-cutting a priority for Heineken's new broom - analysis

2020-10-13 15:34:00| Daily beverage news and comment - from just-drinks.com

The coronavirus pandemic has been a baptism of fire for new Heineken CEO Dolf van den Brink, who took over from Jean-Francois Van Boxmeer on 1 June at the apex of the global lockdowns.

Tags: analysis priority broom heinekens

 

Portman Group dismisses complaint Heineken's Orchard Thieves encourages "illegal behaviour"

2020-10-08 12:54:00| Daily beverage news and comment - from just-drinks.com

Heineken has avoided censure from the alcohol advertising watchdog in the UK over a complaint the brewer's Orchard Thieves cider encourages criminal behaviour.

Tags: group illegal behaviour complaint

 
 

Heineken's Pure Pirana hard seltzer - Product Launch

2020-09-17 10:43:00| Daily beverage news and comment - from just-drinks.com

Heineken has said it is exploring the hard seltzer category with the launch of the low-sugar Pure Pirana.

Tags: product hard pure launch

 

Heineken's Desperados live-stream DJ shows head to Spain

2020-05-18 18:57:00| Daily beverage news and comment - from just-drinks.com

Heineken has released details of the latest activation from the partnership between its Desperados brand and Spanish live show organiser Elrow.

Tags: head shows spain heinekens

 

Heineken's chief corporate affairs officer to step down

2020-04-27 14:56:00| Daily beverage news and comment - from just-drinks.com

Heineken has announced the departure of its chief corporate affairs officer.

Tags: step corporate chief officer

 

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