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Tag: b2b
Iliad subsidiary Free enters B2B market with Freebox Pro quad-play bundle
2021-03-23 12:50:00| Telecompaper Headlines
(Telecompaper) French operator Free has launched its first fixed broadband package in the non-residential market...
Tags: free
pro
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How To Elevate B2B Influence to Always-On at #B2BMX With @LeeOdden
2021-02-17 12:32:29| Marketing and Public Relations - M&O
How can B2B marketers move from a pilot influencer program to an always-on B2B influencer marketing strategy, and what are the advantages of ongoing programs? To help you answer these questions and more, we invite you to join TopRank Marketing chief executive and co-founder Lee Odden, who will explore why it's more important than ever to make the transition to an always-on B2B influencer marketing program during a presentation at the all-virtual B2B Marketing Exchange Experience 2021 conference on Monday, February 22 through Wednesday, February 24, 2021. Our research reported in the State of B2B Influencer Marketing Report found 12 times more marketers were very successful running Always-On influencer marketing programs than those who only engaged influencers periodically for campaigns. Influence never sleeps and B2B brands that invest in the right strategy, process and relationships can take advantage of 24/7 engagement without working 24/7 hours. @leeodden The 2021 B2B Marketing Exchange Experience virtual conference launches with a Refresh, Renew, Remix theme featuring 6 tracks and over 50 sessions on all things B2B marketing from ABM to Video marketing. Lee will be joining top B2B Marketing professionals from brands that include Microsoft, Forrester, Cisco, Oracle, BMC Software, Dun & Bradstreet, Demandbase, Salesforce and many more. Some of the top B2B marketing experts in the world will be presenting at B2BMX including Ardath Albee, Jon Miller, Kelvin Gee, Mark Bornstein, Juntae Delane, Matt Heinz, Pam Didner, Ruth P. Stevens, Rob Leavitt and more. The 2021 edition of the B2BMX conference will be the ninth year in a row that Lee Odden has presented at this leading event for B2B marketers. B2B Marketing Exchange Experience 2021 Lee's presentation at the 2021 B2BMX Experience conference, "Pilot to Program: How to Elevate B2B Influence to Always-On" will help B2B marketers understand how they can successfully move from mere interest in an influencer program or from an existing pilot program to a robust always-on influencer marketing program. For more details, here's the official presentation abstract: Based on recent research, 12 times more B2B marketers are very successful with always-on influencer marketing programs compared to those running periodic campaigns. B2B influence is a relationship business and authentic advocacy can bring big returns. But how can marketers gain the confidence to evolve from testing to ongoing influencer marketing programs? This session from B2B influencer marketing expert Lee Odden of TopRank Marketing could be the catalyst that helps you: Match the right benefits of Always-On influence with your marketing goals Hit the ground running with early wins influencer engagement Create a crawl, walk, run influencer marketing program plan Registration and complete B2BMX Experience conference details are available on the official event website. We hope you'll join us virtually for Lee's latest insightful presentation, and be sure to follow along on Twitter using the #B2BMX hashtag. In the meantime you can learn more from Lee and others on the TopRank Marketing team by connecting with our award-winning marketing blog. If you'd like to talk with us directly about how to improve your own influencer marketing performance like we have for B2B brands ranging from Adobe to LinkedIn, connect with us here. The post How To Elevate B2B Influence to Always-On at #B2BMX With @LeeOdden appeared first on Newsroom.
Tags: with
influence
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NYU and UCLA Trust TopRank Marketings B2B Influencer Marketing Expertise
2021-02-15 17:58:37| Marketing and Public Relations - M&O
How will the next generation of successful B2B marketers combat distrustful buyers with limited resources? Many future marketing leaders are answering that question by turning to the power of influence. In fact, students in advanced degree programs at both New York University (NYU) and The University of California, Los Angeles (UCLA) were given an exciting opportunity to learn just that, as TopRank Marketing CEO and co-founder Lee Odden presented a series of guest lectures on the practice of B2B influencer marketing. We're happy to give back by sharing some of our hard-won B2B influencer marketing insight with the future marketers who will be helping to shape the next generation of B2B marketing. As the B2B marketing landscape is facing major shifts and new trends brought about by the pandemic, TopRank Marketing is helping meet the needs of global brands while helping educate tomorrow's leading B2B marketers. UCLA & NYU Stern School of Business Students Learn The Power of Influence In three independent guest lecture opportunities at NYU and UCLA, Lee was engaged to present insight from TopRank Marketings industry-leading and award-winning B2B influencer marketing initiatives, successfully used by global B2B technology firms that include Dell, SAP and LinkedIn. For the first guest lecture, Adjunct Professor at NYU Stern School of Business, Ruth Stevens had Lee speak virtually to her masters class in integrated marketing. Then on a separate occasion, Adjunct Assistant Professor and Academic Community of Practice Leader at New York University, Jacqueline Strayer invited Lee to present on B2B influencer marketing to a group of MBA students. Lastly, Instructor and PR Program Advisor at UCLA Extension, Erik Deutsch had Lee present to an undergraduate marketing class on an integrated approach to SEO, influence and content marketing. The trust that these instructors at NYU and UCLA placed in Lees noted B2B influencer marketing insight is indicative of the confidence brands worldwide have held for TopRank Marketing, a leader in B2B technology marketing. Just incredible. Just wanted to thank you for the information-rich, thought provoking guest lecture., one attendee noted. I learned so much, as did the class, and your lecture sparked so many ideas, another added. Presenting B2B marketing insight to masters-level students at NYU and UCLA is another way in which TopRank Marketing continues to give back to the community, especially when it comes to future industry marketers and business influencers. B2B Influencer Marketing Offers Solutions For Tomorrow's Marketers During his presentations, Lee shared how B2B influencer marketing is decidedly different from its B2C counterpart, and how its poised to overcome many of the biggest hurdles marketers are facing during the global health crisis: Budgets Are On Hold Sales Goals Are Not Limited Resources Distracted, Distrustful Buyers Lee also presented influencer marketing solutions that can address each of these, to: Boost Marketing Efficiency Provide High Impact Do More Without More Staff Connect & Engage Buyers with Trust & Authenticity Taking students through a robust look at B2B influencer marketing, he shared what it is, and what solutions it provides. The Influence Solution: Collaborate with experts your customers trust to co-create experiential content that is as inspiring for influencers to share as it is useful to buyers in search of solutions. B2B influencer marketing content holds special properties, and Lee shared with the marketing students how it: Adds Third-Party Credibility & Trust Provides Access to Areas of Creativity You Don't Possess Infuses the Voice of Your Customer in Brand Content Inspires Promotion to Influencer Networks to Reach & Engage New Customers Continuing Your B2B Influencer Marketing Education Lee also dug in to many of the most powerful insights from our groundbreaking State of B2B Influencer Marketing Research Report, featuring 45+ pages of strategy, tactics, operations, software, best practices, integration, measurement, budgeting, trends and predictions from hundreds of the worlds top influencers. It's a great way to continue your own B2B influencer marketing education, whether you're a marketing student or an active B2B marketer at a global technology organization. Thanks to NYU and UCLA for their trust in TopRank Marketing in featuring Lees presentations during virtual lectures, and we look forward to additional similar opportunities for sharing throughout 2021. If you'd like to learn more about B2B influencer marketing, contact us and find out why brands from SAP, LinkedIn, and Adobe to IBM, Dell, Cherwell Software, monday.com and more have chosen TopRank Marketing. The post NYU and UCLA Trust TopRank Marketing’s B2B Influencer Marketing Expertise appeared first on Newsroom.
Tags: marketing
trust
expertise
b2b
B2B Technology Brands Trust TopRank Marketing to Drive Growth in 2021
2021-02-02 14:54:37| Marketing and Public Relations - M&O
The dynamic nature of business in the B2B world during 2020 challenged many brands to find more strategic, reliable, efficient and effective marketing partners to guide them through uncertainty towards high performing marketing outcomes. Over the past year, many sectors within the B2B industry were affected by the drive towards digital and the need for partners to help strategize, implement and optimize new go to market programs. With the right agency partners, B2B companies have been able to turn the challenges brought by 2020 and turn them into opportunities for growth in 2021 and beyond. At TopRank Marketing, our B2B content, influence and search marketing solutions have consistently earned the trust and continued investment from some of the top B2B brands in the world. "B2B marketing has changed forever and along with those changes, expectations for agency partners to deliver are higher than ever. High performing B2B marketers understand that success is not just a matter of better marketing, it's also about the scalability of that marketing." Lee Odden, CEO at TopRank Marketing To meet the expectations of discerning B2B marketers, we are proud to provide best in class B2B content and influencer marketing solutions and expertise as well as: - World-Class Quality Service - Marketing Operations Excellence - Demonstrated ROI By combining world-class B2B marketing solutions with the best in service, operations and performance optimization, TopRank Marketing clients survived and thrived during one of the most challenging years on record. New B2B Technology Clients & Record Retention "We couldn't do this without your team." Garnor Morantes, Group Marketing Manager, LinkedIn While many companies have had to significantly pivot or reduce their marketing operations, TopRank Marketing has remained a go-to solution for B2B influencer marketing, content marketing and search marketing during the pandemic. In 2020 we adding numerous new B2B Technology clients including: - Nutanix - Spirion - Rubrik - Grapevine6 - A global telecommunications brand - Multiple global IT brands We have also continued to expand our B2B marketing consulting engagements with existing clients including: - LinkedIn - SAP - Upland Software - Code42 - Prophix - monday.com Trust-Driven Growth During a Year of Crisis Brand trust has grown as one of the great challenges for brands trying to better connect with their customers. However buyers continue to trust experts, which is why 78 percent of B2B marketers say that their prospects rely on advice from industry influencers, according to our groundbreaking 2020 State of B2B Influencer Marketing report. The growth our B2B marketing agency experienced in 2020 represents the trust and confidence top B2B brands have in the results we deliver. As a result, the work and partnership TopRank Marketing has had with top B2B brands has been recognized through multiple B2B B2B industry marketing awards. Were honored and thrilled to work on an exciting array of new B2B influencer and content marketing projects with so many mid market and large enterprise B2B technology companies. I dont know anyone who has come close to the kind of [B2B Influencer Marketing] thought leadership and track record of success that you and the folks that TopRank Marketing have. Marshall Kirkpatrick VP Influencer & Analyst Relations, Sprinklr The team at TopRank Marketing is committed to growing the trust of B2B marketers by continuing to share our hard won insights from 20 years in business through: - Original research - Case studies - Blog posts - Marketing campaigns - Speaking at industry conferences - Engaging our community on social channels - Contributed expertise to B2B industry publications. Let Trust Drive Your B2B Marketing Success We thank all of our new and existing clients and communities for turning a difficult year into one filled with many new successes. We also look forward to a 2021 abounding with exciting new opportunities with our B2B marketing community of clients, partners and peers. Contact us to learn more about our industry-leading B2B content, influence and search marketing services and find out why Brian Solis, Global Innovation Evangelist from Salesforce has said, "TopRank Marketing is the gold standard for B2B Influencer Marketing." The post B2B Technology Brands Trust TopRank Marketing to Drive Growth in 2021 appeared first on Newsroom.
Tags: technology
marketing
drive
growth
Tele2 names Trampus as head of B2B instead of Almgren, appoints Malik as CTIO
2021-01-12 09:58:00| Telecompaper Headlines
(Telecompaper) Tele2 has announced the appointments of Stefan Trampus as new executive vice president (EVP) for its B2B division and Yogesh Malik as chief technology and information office (CTIO)...